Integrating gentle calls to action. Direct feed sales can provoke a sense of pressure in a fan. To avoid that use
gentle calls to action, that don't force them to buy, but offer them to participate.
Examples of gentle calls:- If you're posting a fragment of a video you can offer your fans to get the full version in DMs or after subscribing to a higher tier.
- If you're planning to launch new content or a private session, use gentle call to action asking subscribers to join, not to buy.
- Naturally engage your fans in conversation, offering them to show interest towards the future releases or content through commenting. It stimulates activity on the page and gives your fans a feeling of having a choice.
Creating exclusive offers and bonuses. Exclusive offers works best, when they are time limited or are available only to the most loyal of fans. But it's very important to introduce it naturally, so your fans will feel like they're getting something special.
Ways of creating exclusive offers:- Make temporary posts. For example offer videos of photos that are only available for 24 hours. That creates a sense of urgency in subscribers.
- Reward those who are always interacting with your content. Offer the access to some special videos or photos to those who like, comment or often views your content. It stimulates activity and creates a sense of value from the subscription.
- Set up a system of personalized requests through feed. For example you can offer your fans to order a custom video or a photo shoot through PPVs.
Balance of free and paid content. Selling through feed organically is impossible if all the content is paid. Subscribers must feel that they are getting value from the subscription itself and that the paid content - is an extra, not an obligation.
How to maintain balance:- Alternate your content in posts: free to hold the interest of the fans and paid to stimulate sales. E.G. one paid post a week, while the others are free.
- Post short versions or parts of paid content. It can be a snippet of a video or a part of the photo that will provoke the fans and push them towards purchasing the full version.
- Show some backstages and offer the final result for an extra payment.
Using analytics and testing the content.Every successful feed sales strategy should be based on analytics. It helps gauge the reactions of your fans and understand what kind of content works, and what don't.
How to use analytics:- Analyze the most successful posts — it can be likes, comments, views or tips. That will help you correct the strategy and post more of interesting content.
- Choose different content formats: short videos, pictures, text posts. It will help you determine what attracts the audience's attention and converts the most.
- Analyze the time when you posts generate the most activity. It will help you plan your posting in a way, that will give you the most engagement.
Using principles of A/B testing. To optimize the feed sales strategy you can use A/B testing of different content elements, to determine the most efficient approaches.
How to do A/B testing:- Try publishing one content using different headlines or descriptions to determine which of them generates the most attention and engagement.
- Use different types of visual materials — photos, videos, GIFs — and analyze what format best converts to sales.
- Publish the content in different times of day to determine when is your audience the most active and ready for purchases.
Organizing promos through feed. Periodic promotional campaigns — are a great way to maintain interest and stimulate sales. It's important to integrate them to the feed naturally, so they won't look out of place.
Promo examples:- Offer your subs exclusive seasonal or holiday content. For example for Halloween or Valentine's day you can make a themed photoshoot that will be available for limited time only.
- Create deals for your old content or offer discounts for specific videos/photos for a limited time.
- Create special discounted content bundles. For example several videos for the price of one, or an access to a complete photo album.
All of this is just a fraction of methods that can help sales and offers though feed vivid and harmonious
- through increasing the value of the creator, his content and services;
- through creator's personality, life, views, opinions and values;
- through engaging and lucrative offers.
It's the organic feed sales that help convince your fans that you're not only here for sales and revenue.