What the page's potential shows:
• how well the audience is retained (how many of those who subscribe to the page stay on it)
• subscriber lifetime (ACL, how long on average a person remains subscribed before unsubscribing)
• engagement level (how actively members respond, how often they build relationships, how quickly they become fans)
• conversion to purchase and average ticket (how much and how often members buy something)
• how easily traffic is attracted
• member feedback (how satisfied/responsive they are, how much they trust, how quickly they open up)


Why develop the potential of a page?
• Sales are easier (you can achieve inbound sales where members want to buy on their own)
• Less suspicion and distrust
• Warmer contact with the audience, which makes it easier to offer anything
• Warm-ups and mass sales through the feed work better
• Opportunity to earn a lot, even if traffic is low
• Easier to integrate any sales techniques or products – everything works, and members buy without resistance or objections.

The only way to break this vicious cycle is:
to be ready to take a hit in income, completely restructure everything on the page, and attract fresh traffic.


And you will see a drop in income because the first personality-based warm-ups in the feed may push away those members who found you "convenient" due to your lack of identity and willingness to agree to everything, while refusing to offer discounts will reduce the number of sales.

You will have to start from scratch to begin building the page's potential for a future where sales happen easily and naturally.

Or you can continue burning out your audience for whatever income you can get, but in that case, you'll never reach a point where members actively want to buy everything from you on their own.

A high potential on your page can lead to much easier sales development and open up the opportunity to generate inbound sales.

Inbound sales/inquiries/leads occur when a fan independently expresses the desire to buy and makes a purchase without being prompted or persuaded.


If products and their prices are already presented in the feed, the fan makes the payment and waits/receives their product – this is an inbound sale.

If the fan is unaware of the model's products/services and only needs a consultation or explanation before immediately purchasing – this is also an inbound sale.

Why is this important?

When members make purchases on their own:
-sales targets are easily met;
-chatters' work becomes easier, allowing them to focus on the quality of communication and services, nurturing the page's potential rather than squeezing every penny like it's the last;
-it's easier to study demand: what is currently most interesting to the majority of the audience;
-it's easier to sell something new and work on variety.


What makes it difficult to achieve inbound sales and what is required for it:

• You need to think through a lot of details: what kind of page you have, who you are, what you’re selling, what you’re sharing, and how;
• You need to constantly work on engagement (you'll need to test different things, make mistakes, and face declines in activity and unsubscribes);
• You must stay active and sharp: maintain the feed/stories consistently, keep the quality of chats high, and avoid shallow/one-time sales;
• You need to continuously gather analytics and track what works or doesn’t work on the page;
• You must produce enough live content and continually improve its quality while also finding your style—this will take a lot of time;
• You’ll have to learn how to manipulate audience attention and constantly fuel interest in you;
• Potential income losses due to failed tests or changes in the way you manage the page.

It’s tough work "for the record" in the beginning so that later sales come to you effortlessly.

However, who among us doesn’t want a member to come to our page and leave all their money?

How to get members to make purchases on their own, and what are the options for generating inbound sales?

How can we generate inbound sales on OnlyFans:
• Informing about products/services and transparency of terms;
• Convincing members of the value of our offer;
• Evoking emotions and impressions;
• Building trust with the audience;
• Interactivity/gamification and increasing engagement;
• Bringing the creator's personality closer to the audience;
• Creating exclusivity and a sense of belonging;
• Meeting the audience's needs and requests;
• Making content consumption and purchases convenient;
• Providing social proof.

This is the foundation for ensuring that any person, anywhere, has a positive experience with interactions, purchases, and following a page.

The more developed these 10 points are on your page, the warmer the audience, and the more members will buy on their own without being persuaded.


Ways to achieve these 10 points and generate inbound sales through the feed:

1.Systematic feed management

• Regularly publishing content aimed at different goals.

2.Warm-ups

• Gradually increasing interest in a product or the outcome of a story through intrigue and active interaction.

3.Launches

• Multifaceted presentation of a new product, with a focus on showcasing, convincing, and providing proof to drive sales.

4.Announcements and direct offers

• Informing about an offer or making a direct call to purchase.

5.Storytelling and news hooks

• Telling stories or using relevant events to engage the audience.

6.Case studies and testimonials

• Demonstrating customer successes to build trust.

7.Special offers: contests, promotions, etc.

• Offers and events that stimulate activity and motivate purchases.

Let's break down the options with an example: you want to sell a sexting session.
1.Feed:
You consistently present yourself in the feed as a highly sexually open person ready for experiments, with a pinned post listing your services.

2.Warm-ups:
Periodically, you launch a series of intriguing posts or teasers, hinting at exciting private sessions, gradually building interest and creating a sense of exclusivity.

3.Launches:
You announce the start of a limited-time or limited-quantity sexting session, offering a bonus for the first buyers, encouraging subscribers to act immediately.

4.Announcements:
You directly announce through chat or posts that sexting sessions are available, providing a detailed description and offering unique conditions just for them.

5.Storytelling:
In your posts, you share a story about an unforgettable sexting session with a member, highlighting the emotions and connection, motivating other subscribers to try it.

6.Case studies:
You publish examples or testimonials from other members who have already purchased a sexting session and were thrilled, adding trust and motivation.

7.Special offers:
You organize a contest among subscribers where the grand prize is a free sexting session, or you offer a discount on the next purchase for participating in the promotion.

These options can be used together, as components, in parallel, or individually.